When it comes to choose between online and offline shopping, everyone has its own opinion. People make this decision on the basis of their feasible location, convenience, knowledge, invitations, publicity and most importantly price. With the advancement of time, online shopping industry is getting popular day by day to the extent that certain amount of people will only buy new products online. For sure, there are many benefits of online shopping but people who are still doing offline shopping have valid reasons with them. Here are some, which are important to consider in regard to predict the future of online vs offline shopping battle. Moreover, online shopping website designs also attract a number of buyers. Online shopping is also giving rise to online application development firms as almost every online shopping store have their own application for mobile and tablet use.
First Online Publicity then Offline store building strategy
The marketing trend suggests that one should first do publicity of their stores online and then start building it offline. It should be available from both online and offline side so that number of their customers could increase. In future online shopping will be on rise but it need backup offline as well. In coming years success of battle between online and offline shopping will be in hand of those companies who continue to work in both directions for the convenient of their customers, as we know customer is always right!
Online shopping is better than offline shopping Yes because and No because?
Online shopping is convenient as compare to offline shopping as it is time saving but this convenience comes from great risk of not satisfying purchase. There is always a danger, as the thing you are going to buy is not in hand. People appreciate wide range of items for their selection. This huge variety for selection is fulfilled by online shopping. In online shopping you got the right of purchased immediately but there is irritating wait of shipment, which is not in the case of offline shopping. Mostly you find a product more cheaply online as compare to stores but the disadvantage of that is there is shipping cost which is big amount attached with your cheaply purchased product. Moreover, offline shopping effect your local community by spending money inside the country instead of spending money on other country products and making their economy strong. With offline shopping you get to interact with human and will get better help as in online shopping there is less amount of trust relationship. Moreover, we cannot rely on online shopping if we immediately need something.